In 2013 JustFab Inc. CEOs Don Ressler and Adam Goldenberg joined forces with Kate Hudson to create Fabletics. Fabletics was designed to meet a growing need in the athleisure market. While there were an increasing amount of luxury brands offering stylish athleisure clothing, the prices made these brands unavailable to large segments of the population. The Fabletics creators also noticed a showroom technique happening. Customers would try on clothes in-store, but then search for more reasonably priced options online.
Fabletics decided to create a customized, web-based business to offer reasonably priced, attractive and flattering activewear so that customers wouldn’t have to look elsewhere for better prices. The brand quickly expanded outside of the US to reach customers in the UK, Germany, France, Canada, Australia, Spain and the Netherlands. In 2015 they launched a men’s wear line called FL2, set up six brick and mortar locations across the US in 2015, and expanded their line to plus sizes in 2017.
Kate Hudson wants Fabletics to remain an affordable and quality line of clothes in order to inspire people toward healthy lives. The mantra “Live Your Passion” drives their business and Hudson’s involvement. She stays close to the business by sharing her favorite outfits each month and ensuring that Fabletics keeps an updated inventory by scrapping slow sellers and releasing new lines monthly. A 30-second commercial she shot on her iphone keeps her close to her brand and approachable.
Hudson is passionate about the fun and practical clothes she produces. Hudson’s ability to identify marketing opportunities keeps her ahead of the game. Fabletics competes with big name athleisure producers like Nike, Lululemon, and Under Armour by offering quality products at half the price. They also manage to stay competitive against Target and Walmart by using technology to tap into what customers want. Fabletics comprehensive technology tracks local trends and stays ahead of the game. Customers can even try clothes on in their brick-and-mortar stores and enjoy an updated personalized page on Fabletics website reflecting their in-store selections.
New members take a quick quiz on Fabletics website to inform the clothing suggestions and also to help Fabletics keep track of what customers want. Hudson recognizes that selling directly to customers allows the brand to know what customers want and meet the demand. Customers can shop as a guest or join as a VIP for additional perks and savings. Click here to take the Fabletics quiz and check out the website!
Alexandre Gama was born and raised in Brazil. He has been interested in the advertising and communications field since a very young age and desired to pursue a career in the industry. He received a degree in both areas of communications and advertising from the Armando Alvares Penteado Foundation. Alexandre Gama then moved in to working as a copywriter for a few small firms and eventually started his own company in 1988. The company he formed is now known as Neogama.
Gama is the sole founder and proprietor of the business but there was a short time period where he sold part of the company to the Publicis Groupe. However, after the contract with the company ended, he decided to take ownership and control back. Neogama has recieved some of the most impressive awards Brazil has ever seen. For example, when the company was just one year old they already had a Lion from the Cannes Festival in their pocket. Years later they were able to snag an additional two in the very same year. Alexandre Gama and his company have a total of 23 Lions at the moment.
In addition to a successful company, Alexandre Gama has gained recognition for his success as a entrepreneur in general. He has been given honors such as Agency Director of The Year, one of the top influencers in Brazilian business, and one of the top entrepreneurs. He has really made a name for himself through Neogama and with his creative business style.
Kim Dao is a popular Japanese YouTube blogger who has about 343,000+ followers. Kim Dao shares all kinds of beauty tips including makeup, hair, and other beauty advice with her followers. She reviews the best products and the latest trends in her regularly posted videos. In June 2017, the popular YouTube star shared a video about “The Best Japanese Hair Products” that she was using currently. Learn more: http://www.kimdaoblog.com/
Kim Dao walks through several products and shows what they are, where they are from, how to save money/find discounts on them, and then talks a little bit about how they worked with her hair when she personally tried them. As she goes through each product she even shows a little bit of herself using some of the products to style her own hair. She highlights some positive and negative aspects of each and every product she is using and discusses how she likes them or doesn’t. She then goes on to discuss which products can be used on wet versus dry hair, and how she recommends to use them. Learn more: https://www.twitch.tv/kimdao
Kim Dao puts out great videos that show the products to customers, where to use them, how to use them, and what the product can do for your hair. It’s very helpful, especially for beginners, to see what kinds of techniques are out there and what products will help work best with their specific hair-type. Kim Dao also shows what products are good for wet versus dry hair to ensure you are using the product at the appropriate time to get the best return for your product!
Learn more here: https://www.odigo.jp/profile/kimdao
David McDonald is someone who has contributed immensely to the growth of the company that he heads. He is one of the main people responsible for the growth and development of OSI Group, a company that has been in business since 1907. The company has grown massively since its early days to become one of the top processed food manufacturers in the industry. OSI is now a Fortune 500 company and surpasses all its competitors by a mile.
When David McDonald took over as the President and Chief Operations Officer of OSI Group, he had some pretty big shoes to fill and has been able to meet expectations that people have for him and the company. David McDonald has an according to immense amount of knowledge regarding the industry, owing to the numerous years that he has spent working in it, which has made him the brilliant leader to OSI that he is.
Read more: OSI Group Acquires Dutch Company Baho Foods.
One of the reasons why David McDonald OSI Group stands out as such a distinguished leader is because of the immense amount of change that he has brought on to OSI Group. He is the reason why the company has shifted to a more sustainable business and manufacturing model, which is why he is also so highly regarded in the field. Because of his efforts, OSI Group switched to greener production methods which reduce the company’s carbon emissions immensely.
David McDonald is also one of the main reasons why OSI Group has traversed into international waters. When the business was formed, it served as a simple meat shop, which has now turned into a large scale manufacturing business. In the 1970s, OSI entered into one of its biggest deals when it decided to partner with McDonald’s and supply them with meat for all their outlets across America. When David McDonald took over, he decided that it was time for OSI Group to not only supply to McDonalds’ in America, but in numerous other parts of the world. With this in mind, the company set out to set up manufacturing units in countries like China, where it now supplies meat to the McDonald’s’ outlets in some parts of the country.
For more information about David McDonald, visit Google.com.