Although Luiz Carlos Trabuco is only the fourth appointed president in Bradesco’s 65-year existence, he is already considered one of the most notable executives in the banking institution’s history.
This is because he grew the bank’s revenue and reach by purchasing the Brazilian HSBC branch for $5.2 million, and he took steps to maximize customer satisfaction procedures prior to doing that. Also, he successfully ran Bradesco Seguros from 2003 to 2009. By running and growing the institution’s securities branch that accounts for 30 percent of its revenue, he built a name for himself among banking executives across the country and within Bradesco.
How Luiz Carlos Trabuco Became Bradesco’s President
Luiz Carlos Trabuco succeeds Marcio Cypriano as president. Cypriano left a distinct legacy with the bank by growing Bradesco’s market value from $5 million to $30 million. Top executives within Bradesco talk with one another when it is time to appoint a new president. Their rule is that a candidate cannot be over the age of 65. When it is time to choose a new president, the current Bradesco president trades notes with top executives. The bank’s coveted presidential seat is not given to employees based on hierarchy or numbers alone. One of the reasons why Bradesco has remained a leading bank in the country is because its presidents are chosen based on drive, merit, invested work and reliability. Luiz Carlos Trabuco was the name mentioned most frequently when it came to discussions about Bradesco’s new leader.
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Who Is Luiz Carlos Trabuco?
Bradesco’s latest president was born in 1951 in Sao Paulo. As a young man, he started working for Bradesco immediately after attending college at the University of Sao Paulo in 1969. Luiz Carlos Trabuco began his career as a bank clerk. As time passed, he worked hard for promotions. He invested his full effort into everything he did, which was why he was promoted to head the securities arm of the institution in the early 2000s. His leadership skills, drive and track record of success led him to be appointed as president and CEO later in the decade. Although many banking executives are envious of Trabuco’s talents and success, they admit that there are few executives who are as influential and as powerful as him when it comes to the Brazilian economy. According to bloomberg.com, professionals who have gone through some of the most prestigious financial institutions in the country agree that he is an inspiring leader.
When Luiz Carlos Trabuco promotes Bradesco bank employees to executive positions, he invites them to shareholder meetings and other important talks in the revered Noble Hall. While in the room, executives know that they must not speak unless they are confident and are sharing powerful ideas that benefit bank clients or shareholders. He encourages strategies and well-built plans from all executives. As a leader who believes in creating more leaders instead of followers, Luiz Carlos Trabuco takes steps to make Bradesco executives feel more autonomous. His innovative ways of developing solutions and empowering executives to exceed their own expectations have earned him television appearances and featured articles in mainstream Brazilian magazines. Although Luiz Carlos Trabuco spends all day at the bank, he often continues his hard work well into the evening with business dinners.