Fabletics Stays Ahead of the Pack With Monthly Athleisure Offerings

In 2013 JustFab Inc. CEOs Don Ressler and Adam Goldenberg joined forces with Kate Hudson to create Fabletics. Fabletics was designed to meet a growing need in the athleisure market. While there were an increasing amount of luxury brands offering stylish athleisure clothing, the prices made these brands unavailable to large segments of the population. The Fabletics creators also noticed a showroom technique happening. Customers would try on clothes in-store, but then search for more reasonably priced options online.

 

Fabletics decided to create a customized, web-based business to offer reasonably priced, attractive and flattering activewear so that customers wouldn’t have to look elsewhere for better prices. The brand quickly expanded outside of the US to reach customers in the UK, Germany, France, Canada, Australia, Spain and the Netherlands. In 2015 they launched a men’s wear line called FL2, set up six brick and mortar locations across the US in 2015, and expanded their line to plus sizes in 2017.

 

Kate Hudson wants Fabletics to remain an affordable and quality line of clothes in order to inspire people toward healthy lives. The mantra “Live Your Passion” drives their business and Hudson’s involvement. She stays close to the business by sharing her favorite outfits each month and ensuring that Fabletics keeps an updated inventory by scrapping slow sellers and releasing new lines monthly. A 30-second commercial she shot on her iphone keeps her close to her brand and approachable.

 

Hudson is passionate about the fun and practical clothes she produces. Hudson’s ability to identify marketing opportunities keeps her ahead of the game. Fabletics competes with big name athleisure producers like Nike, Lululemon, and Under Armour by offering quality products at half the price. They also manage to stay competitive against Target and Walmart by using technology to tap into what customers want. Fabletics comprehensive technology tracks local trends and stays ahead of the game. Customers can even try clothes on in their brick-and-mortar stores and enjoy an updated personalized page on Fabletics website reflecting their in-store selections.

 

New members take a quick quiz on Fabletics website to inform the clothing suggestions and also to help Fabletics keep track of what customers want. Hudson recognizes that selling directly to customers allows the brand to know what customers want and meet the demand. Customers can shop as a guest or join as a VIP for additional perks and savings. Click here to take the Fabletics quiz and check out the website!

Here’s What 2 Fabulous Bloggers Really Think of Fabletics

You’ve probably heard about Kate Hudson’s fitness company Fabletics, but getting the perspective of real women is different. Two popular bloggers took to their laptops to review the company honestly. Turns out, Fabletics’ unique business model of cutting out the middleman provides amazing quality gear at low prices–an idea everyone can get behind! Read on to learn each blogger’s take on one of the most talked-about online retailers today.

 

A Foodie Stays Fit, a health food and fitness blogger from North Carolina, shared her experience as a Fabletics VIP member. She notes that the quality of the apparel is always high, with soft yet strong fabrics, opaque bottoms, and bottoms that maintain their shape and color over time. She mentions the wide array of styles Fabletics offers, from tanks and leggings in simple colors to fun details like mesh, bold patterns, and cut-outs. As for value for money, this blogger notes that the clothes, especially leggings and tanks, cost over twice as much at comparable retailers, so Fabletics is a steal!

 

While most retailers are losing business at their brick-and-mortar stores because people are finding better deals online, Fabletics is the opposite. Their reverse showroom techniques build up customer satisfaction and loyalty to the brand by offering good quality items for low prices. As a result, customers flock to their real stores because they know they’re getting the best deal and have the added bonus of seeing the products in person before purchasing.

 

Another popular blogger, The Krazy Coupon Lady, also reviewed Fabletics. She is obviously all about saving money, so you know this company is an awesome deal. This blogger stresses how great it is that your first outfit is just $25 and after that, no more than $49.95 for outfits curated just for you! Outfits often consist of three pieces (top, bottom, and sports bra), and shipping is always free for VIP members, so you won’t find a better deal for the quality. She finally notes that if you workout a lot or just have a busy lifestyle where you need comfy clothes, Fabletics is a great choice for filling your closet.

 

When you take their super simple and fun Lifestyle Quiz, Fabletics chooses the perfect clothes and gear for you. Whether you’re an avid runner, a zen yogi, or even a mom on-the-go, they have cute and comfy apparel perfect for your fitness style.